What is Media Buying and Planning? | Vovia
Media buyers understand what plans will best lead to adaptations (for instance: placing ads at a convinced time of day). Media buyers have knowledge working cross ways publishers and networks. They bring the finest practices they erudite in preceding campaigns and can apply them as they negotiate ad placements for supreme returns. Media Buyer tasks include: Developing efficient media buying policies, Negotiating ad space and time slots with numerous media channels, Contributing in media planning to recognize target spectators and craft operative campaigns.
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