What is EAT in SEO and Why Does It Matter?

Enhance Marketing16 Nov, 2023Other

If you?re doing some activities in the digital marketing space, especially doing some SEO, then you might?ve heard of EAT before. Expertise, Authoritativeness, Trustworthiness. That?s the name of the game. This article is brought to you by our digital marketing expert team who offer top quality search engine optimization services in Australia. Let?s clarify one more time. Expertise, Authoritativeness, Trustworthiness. Those are the three factors which make up ?EAT?; which we will explore in great detail further.