What is Customer Effort Score [CES]: Beginner�s Guide (2022)

Surveysensum20 Apr, 2022Business

What is CES or customer effort score? Why should your business care about CES? When to conduct it? Get all the answers in this CES guide for 2022. You have a favorite brand, right? Everybody has one! Have you ever given a thought to ? why do you like THIS brand? Why do you always buy product X from the brand Y? For example, Why do Apple fans stick to Apple products? It is because of its design aesthetics and proprietary software + hardware combination that delivers a great user experience. That?s why the final objective of any great product or service is to help the customer get things done. And what makes it remarkable is how easy it was for the customer or how much effort was required to use that product or service. Customer Effort Score is a metric that measures the ability of a product/service to do that. How much effort should customers put in to get things done? This is the underlying question that CES aspires to answer.