What is Broad Match?
Iengage22 Aug, 2024Computer & Internet
Broad Match is a keyword matching option used in online advertising platforms, such as Google Ads and Microsoft Advertising, to target a wide range of search queries that are related to the specified keyword, including synonyms, misspellings, variations, and related terms. With Broad Match, Advertisers can Reach a larger audience and capture a wide spectrum of user intents and search behaviors, allowing their ads to be shown for a broader set of search queries.
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