What Is Author Branding and Why Does It Matter?
Bold Books Publishing13 Oct, 2025Business
In today’s publishing environment, writing a great book is just the start; agents, publishers, and readers want to know more than just you’re writing; they want to know you–your voice, style, and personality. That is where author branding starts. In 2025, it is about more than just publishing books. Writers must also become trusted voices in niche writing spaces. Whether writers are now truly being published traditionally, or self-published, the brand of the writer affects how readers react to you and your books.
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