What is an Advertiser in Affiliate Marketing ?

Iengage10 Aug, 2024Computer & Internet

An Advertiser, also known as a merchant or retailer, is a business or individual that creates and sells products or services. In the context of Affiliate Marketing, Advertisers partner with affiliates (Publishers) to promote their offerings. The Advertiser provides unique Affiliate Links and pays Commissions to affiliates for driving traffic and generating sales or leads. Advertisers establish an affiliate program, defining Commission structures, promotional materials, and terms of service. Advertisers supply affiliates with necessary marketing materials, such as banners, links, and product information.