What is Ad Position and How it Works?

Iengage08 Aug, 2024Computer & Internet

Ad Position refers to the placement of an advertisement within the search engine results page (SERP) or on a website where it is displayed to users. In the context of search engine advertising, Ad Position typically refers to the order in which paid Search Ads appear on the SERP in relation to organic search results. Ad Position is determined through a real-time auction process whenever a user performs a search query on a search engine like Google or Bing. Advertisers bid on specific Keywords or search queries, indicating the maximum amount they are willing to pay for each click on their ads.