What is Ad group in PPC?

Iengage07 Aug, 2024Computer & Internet

An Ad Group is a fundamental organizational unit within an online advertising Campaign that contains a set of related advertisements and Keywords. Ad Groups allow Advertisers to group together similar ads and Keywords based on common themes, products, or Target Audiences, enabling more targeted and effective ad placement and management. By grouping together related ads and Keywords, Ad Groups ensure that ads are relevant to the search queries entered by users, increasing the likelihood of ad clicks and conversions. Ad Groups allow Advertisers to target specific audience segments or demographics with tailored messaging and offers, improving ad performance and ROI. Ad Groups provide Advertisers with granular control over ad placement, bidding strategy, and targeting settings, allowing for more precise Campaign management and optimization.