What is a PPC Audit? A Comprehensive 12-Step PPC Audit Guide

Albert Stevens03 Jan, 2024Technology

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising has become a crucial element for businesses aiming to boost their online presence and drive targeted traffic to their websites. However, running PPC campaigns is not a one-and-done task. To ensure optimal performance and return on investment, regular audits of your PPC accounts are essential. In this comprehensive guide, we will delve into the intricacies of PPC audits, exploring what they entail and providing a detailed 12-step guide along with a free checklist to streamline the process.