What is a good ACoS for Amazon PPC?

Adambrooks05 Jun, 2023Business

Every seller has unique profit margins and business objectives. If your goal is to maximize profits, a lower ACoS may be more desirable. However, if you are focused on gaining market share or launching a new product, you might be willing to accept a higher ACoS temporarily to increase visibility and generate sales momentum. ACoS should be evaluated in the context of your product's pricing and profit margins. If your product has higher profit margins, you may be able to tolerate a higher ACoS while still generating a net profit. Conversely, if your product has lower margins, you'll need to aim for a lower ACoS to ensure profitability. #amazonppc,#ppcamazon,#amazonacos,#acosamazon