What Exactly Is Youth Marketing?

Nummero02 Sep, 2021Business

Teenagers, as we know them now, have only existed as a separate population segment since the 1950s. In cinema and popular music, a developing youth culture highlighted the years when young people were no longer children but yet not nearly adults. Young people become acutely aware of their own identities. A thriving postwar economy meant that many teenagers had disposable earnings at the time. Eager to express themselves, people began to spend record amounts of money on clothing, grooming goods, and entertainment. Marketers recognized the trend and began to create products and advertisements, particularly for teenagers.