WHAT EXACTLY IS APP STORE OPTIMIZATION (ASO)?
ASO (App Store Optimization) for Mobile Apps . Mobile applications were practically non-existent a decade ago, and there was no such thing as an app store. But all of that changed when smartphones were invented. In July 2008, Apple launched the first app shop for its iOS platform, which was quickly followed by Google?s app store (now Google Play) for the Android platform.
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