What do you mean by brand reputation monitoring?

Virajvaya06 Jul, 2021Business

There are a lots of tactics a business organization can employ to uphold the online reputation of its brand. The key tactic of brand reputation monitoring is none other than listening. Listening refers to the close monitoring of customer?s comments about the brand on different social media platforms and blogs, regardless of how small or trivial the comment might be, and try to determine the reason for that comment. The brand must realize its strengths and highlight them in order to gain an upper hand in reputation. At the same time, it must realize its weak points and work actively to improve them. While the brand works on its strengths and weaknesses in the background, the greatest advantage one can take from the activity of listening to customer?s perceptions is to interact with them in real-time.