What Benefits Did Ipanema Get From Adding Magento 2 GTM?

Chandrasekhar Sah16 Jun, 2025Technology

Addition of Magento 2 Google Tag Manager was a big benefit for Ipanema. Now, they can track everything on the website quickly. Adding tags also became easy. They did not need to change the code. Ipanema's team managed the tags themselves, which improved marketing. The data obtained from Magento 2 Google Tag Manager helped them understand the user. Now, they can make improvements to the website according to need.