Once you select a topic, you should start finding keywords. Or you can do keyword research and then proceed with a topic based on your keyword. Or anything that you find relevant to your website. You can also use the list of themes that you have used previously. Suppose you are writing an article on office or residential space; you should make a summary with a subheading; for this, you need a tool that can help you get highly-ranked keywords. After searching, you need to review them with the help of volume, difficulty, estimated traffic, and many more. Ideally, you should pick keywords with relevance and competition. But if you make it so, your website views will stay the same. Therefore you should consider hiring an SEO agency for SEO Packages Canada and better content on the website with higher-ranking keywords.