What are the 5 approaches of qualitative research?

Soniasharma30 Sep, 2022Business

Businesses gather datasets in different forms. Usually, numeric data is preferred because it can be analyzed with ease. However, analysts sometimes cannot determine all aspects of the business with these information pieces. This is where the non-numeric datasets come into play. These include texts, pictures, videos, and so on. Businesses need to implement a qualitative research approach to analyze and extract reports from these datasets.