What are Snapchat Ads?

All Stars Digital08 Sep, 2020Business

While other platforms boast of posts that are too refined and stay on the timeline for years, Snapchat came along as a light-mood and fun app that allowed users to show their real-life, unedited, and natural selves (read Behind-the-scene stuff) that lapse every 24-hours. While these short-lived stories are great for interaction and connection, are these 24-hours enough for brands to create an impact and generate sales from potential customers? Is it viable for Indian brands to try such short-period impacts for paid ads? Is it worth it to invest in paid ads on Snapchat? Let’s find out!