What are leads in sales

John Smith03 Nov, 2023Business

What Are Leads in Sales? - Depending on the type of business you operate, the definition of sales lead can vary. Generally, a sales lead is someone who shows interest in your product or service and has the potential to become a future customer. Marketers and sales professionals often use criteria like budget, need, and time frame to determine a promising sales lead. This approach allows them to compare apples-to-apples in their reporting.