What are Amazon's keyword match types?

Adambrooks19 Jun, 2023Business

Broad match is the default match type on Amazon. When you use broad match, your product will be eligible to appear in search results for a wide range of search queries that are related to your keyword. This match type offers the broadest reach but may also result in your product being shown for less relevant searches. Example: If your keyword is "running shoes," your product might appear in search results for queries like "best-running shoes," "men's running shoes," or "comfortable running shoes." #amazonkeywordmatchtypes,#amazonmatchtypes,#keywordmatchtypesamazon,#amazonkeyword