The global VoD Market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period, according to a new report by MarketsandMarkets?. The VoD Market is primarily propelled by shifting consumer preferences and technological advancements. As viewers increasingly seek convenience and flexibility in their entertainment choices, VoD services offer a vast array of content accessible anytime, anywhere. The rise of high-speed internet and the proliferation of smart devices have democratized access to streaming platforms, fostering a culture of binge-watching and personalized content consumption. Additionally, the emergence of original programming from streaming giants and niche content providers has intensified competition, driving innovation and investment in exclusive content creation.