Increasing demand for Practice Management Systems (PMS) from veterinary practitioners is a key contributor to the market growth. In addition, growing awareness regarding the benefits of the use of software solutions and an increasing number of clinical visits by pet owners are expected to boost the adoption of software solutions in veterinary practices in the coming years. The animal health industry is impacted by an increase in companion pet ownership and concerns over pet health. A growing focus on the efficiency and safety of livestock production is also another growth propeller.