Using funnel analysis to boost growth | Voxco

Voxco Insights07 Apr, 2023Business

On digital touchpoints like websites, mobile applications, or emails, a funnel analysis looks at the events that happen in the order that a conversion point is reached. It identifies essential phases and the proportion of individuals who complete each procedure, which aids product and marketing managers in understanding user behaviour and obstacles in the customer journey. To make a purchase, for instance, an e-commerce company has to accomplish a number of micro conversions, also known as stages or goals, such as adding a product to the basket, checking out, and making the transaction.