Use of WhatsApp chatbot in lead generation, qualification and nurturing in the insurance industry
WhatsApp API is among the prime conversational marketing channels used by major businesses across the world. An increasing number of brands are making WhatsApp company account nowadays, and using the platform to carry out customer service and marketing functions. This channel has made its prominence felt in almost every industry, including insurance. WhatsApp bot is especially used by insurance companies for lead generation, qualification and nurturing.
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