Use of WhatsApp Business API by B2B companies

Sinch23 Mar, 2023Computer & Internet

WhatsApp business marketing has been gaining popularity across varied industries for simplifying multiple aspects of customer communication. This messaging platform is now even used by B2B companies for marketing, sales and support. B2B companies generally have a long sales and marketing cycle, which is followed by extensive post-sales service and support. Traditionally, the B2B industry used channels like emails to book discovery and demo calls with prospects, and subsequently set follow-ups with each of their leads via automation. While email marketing is impactful, it is not always efficient. For instance, a prospect might be frustrated with a long email chain. Moreover, in many cases, promotional emails may directly go to the spam folder. Hence, it would be better for B2B companies to leverage conversational channels like WhatsApp instead.