Today?s customers are likely to spend a good amount of time behind a screen, no matter whether it is their phone, laptop or tablet. Hence, providing timely and relevant messaging to the customers on these devices through a good Multi Channel Communication tool has become extremely crucial. It is no longer enough to communicate with customers using just one or two channels. Customers today move from one channel to another pretty quick and hence brands that do not use multiple channels to communicate with their customers miss out on a tremendous opportunity.