As a digital agency in Ahmedabad, focusing as an ecommerce website development company in Ahmedabad, Flora Fountain, always suggests its clients to start upselling and cross-selling online as a part of their digital sales strategy. In short, this means building features on ecommerce websites that encourage customers to add more products to their cart during or even post checkout. But, what is the difference between upselling and cross-selling? And how can they be used more effectively to increase the size of each transaction and retain customers? Read on?