Upfront and Often: How Ad Sales Teams are using KnowledgeHound to Drive Business

Knowledge Hound06 Jun, 2022Technology

Top ad sales and ad sales research teams are consulting their customers on decisions that have the trajectory to change the course of billion-dollar brands. Putting consumers at the center of those decisions is now not merely a data point, it?s a table stake. During critical times of the year like upfronts, account planning, or strategic planning, ad sales and ad sales research teams are increasingly relying on KnowledgeHound to help them surface and sell with consumer data.