SEO has changed a lot over the past 1 year. If you are a business owner in Kolkata in 2025, you definitely need a local freelance SEO expert. As search engine optimization continues to evolve rapidly due to AI, localization becomes the key to success. Why has Local SEO increased in importance in 2025? How can you benefit from it? Why is Localization Rising Google ranking factors have changed greatly over the past 1-2 years. In 2025, they are changing even faster with increasing focus on local SEO. Search has become more mobile-oriented. In Kolkata, people are searching for businesses near them for more convenience.