Every social media platform offers robust analytics dashboards to monitor the performance of your campaigns, ads, and organic content. Use these to identify your highest traction posts as well as opportunities to improve. Key metrics to track include impressions, reach, engagement rate, clicks, conversions, and more. Measure what success looks like for each goal set to keep refining your social technique. Crafting a winning social media marketing strategy by a social media agency in Los Angeles requires understanding your buyers, telling compelling stories and constantly fine-tuning your presence based on data. But with the blueprint above, you have everything needed to maximize your impact on these high-traffic networks in 2023.