Understanding your online audience�s phases of awareness

Nummero04 Aug, 2022Business

A website that features content only suited to the primary stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to urge any traffic to convert in the first place. Research and roleplay will assist you massively here. to urge within the head of your audience and understand what their journey seems like, you ought to be asking yourself ?What would I do if?? at almost every corner. To better explore these stages and the way they apply to content, we?ll stick with one example for the subsequent three sections. We?ll advance from the baby with the roller skates, and instead, specialize in a hypothetical Manchester-based SME that sells hearing aids and is looking to grow its customer base.