Understanding the Role of NAP Consistency in Local SEO

Nhance Digital07 Jul, 2025Business

NAP is short for Name, Address, and Phone number, and NAP consistency is how consistently this data shows up everywhere online — on your site and Google Business Profile, directory listings, social media pages, and review sites. Even small inconsistencies, like including “Street” in one location and “St.” in another or having an old phone number, can confuse search engines. Inconsistent NAP data can cause Google and other search engines to doubt the validity of your business information, which can lead to lower local search rankings.