Understanding KAP Surveys: A Powerful Tool for Behavioral Insights

Teamgenics05 Aug, 2024Business

Knowledge, Attitude, Practice, or KAP surveys are quantitative techniques that offer access to both quantitative and qualitative data. KAP surveys provide insight into people?s knowledge, attitudes, and practices regarding a given subject. These surveys evaluate the knowledge, attitudes, and habits of a particular group and are widely used in the social sciences, health, and education disciplines to identify and treat a variety of challenges.