Understanding Google Analytics Vs Tag Manager

Thewebdestiny1107 Jul, 2025Education

In today's rapidly changing digital marketing landscape, monitoring user activity and site performance is paramount. Two of the most influential tools in a marketer's arsenal are Google Tag Manager (GTM) and Google Analytics. Although they are frequently discussed as if they were one and the same, most individuals—particularly newbies—are confused about what exactly differentiates the two.