Digital marketing refers to the use of digital channels such as search engines, social media, email, websites, and mobile apps to promote products or services. The goal of digital marketing is to reach a target audience and convert them into customers or clients. There are various strategies used in digital marketing, including: Search Engine Optimization (SEO): This involves optimizing a website to rank higher on search engine results pages (SERPs). This is achieved through various techniques such as keyword research, on-page optimization, link building, and content creation. Pay-Per-Click Advertising (PPC): This involves placing ads on search engines or social media platforms and paying for each click on the ad. This is an effective way to drive traffic to a website quickly, but it can be expensive.