Understanding CPC Calculation in PPC.

Iengage27 Aug, 2024Computer & Internet

CPC, or Cost Per Click, is a fundamental metric in digital advertising that refers to the amount an Advertiser pays each time a user clicks on their ad. It is a common pricing model used in pay-per-click (PPC) Campaigns, where Advertisers bid on Keywords relevant to their Target Audience, and they are charged only when their ad receives a click. The calculation of CPC is straightforward and is determined by dividing the total cost of the ad Campaign by the number of clicks received.