UK and European ecommerce markets: technology, trends, and transformation

Sakkun Tickoo14 Oct, 2025News

The UK and European eCommerce landscape is transforming as Gen Z shoppers demand faster mobile-first experiences and secure flexible payment methods. JD.com’s expansion into the UK highlights the rise of innovative payment technologies from QR codes to pay by bank systems, driving seamless cross-border transactions. With sectors like technology, beauty, and fashion leading growth, retailers that embrace digital innovation, omnichannel strategies, and personalised shopping experiences will stay ahead in an increasingly competitive market.