Types of SEM Campaigns Agencies Run

Imatrix Digital28 Oct, 2025Business

Search Engine Marketing (SEM) is an online promotional technique that aims at enhancing the presence of a site in the search queries through paid advertising. SEM mostly occurs on Google, which is the most utilized search engine in the world. SEM includes mainly Pay-Per-Click (PPC), which implies that an organization will pay a fee every time somebody clicks on their advertisement. Compared to organic strategies, SEM produces quick outcomes, which is why it is appropriate for businesses that seek fast exposure, reach the target audience, and achieve results.