When it comes to providing a solution for customers, organizations either opt to launch a product to help the masses or provide a service that would be a solution for the same. As such, as an organization, the digital marketing strategy is the ideal way to showcase yourself to the masses. Digital marketing has existed since the internet transitioned into Web 2.0. This new form of the internet made it more user-centric and friendly for storing data. It also forms the base for the internet to expand into Web 3.0 and Web 4.0, which is going to release soon. Currently, brands around the world are switching their internet marketing strategy to accommodate the new trend of the Metaverse.