When using nostalgia in marketing, it’s important to understand that your audiences change. Stories and messages that seemed accurate in the past may need a rewrite, and that’s okay! You can take an idea that evokes happy memories and change it to match the current interests and beliefs of your audience. Collaborating with other companies as part of your referral program and coming up with relatable content are great ways to gain more business. For example, when introducing a new product or service to a more traditional audience, it may be beneficial to tell them that it’s new to you, as well, or to remind them of another product that was once new but has since made their lives easier.