Transform and level-up brand marketing strategy by using personalized videos

Vspagy01 Nov, 2023Business

Creating, publishing and sharing personalized videos at scale have become a popular trend today, as an increasing number of people prefer to interact with organizations that use personalization in some way or the other. Personalized elements in videos may include the name of a person, the name of their company, or information that addresses their specific pain points and solutions. Video personalization essentially makes it clear that the brand is speaking directly to the recipient, which helps in building some kind of a personal connection. After all, most people do pay more heed to personalized interactions than any generic content.