Tracking Success: Key Metrics to Measure the Effectiveness of Search Engine Marketing Campaigns

Digital061201 May, 2023Other

As businesses increasingly turn to professional digital marketing services, search engine marketing (SEM) has become crucial to online advertising campaigns. However, simply investing in SEM isn?t enough; it?s equally important to track the success of your SEM campaigns. Measuring key metrics allows you to understand what?s working and what?s not and to optimize your strategy accordingly.