Marketers use quizzes to grow their email lists by offering personalized results in exchange for contact information. This strategy is effective because quizzes act as: 1) Lead Magnets: They're more engaging than traditional forms. 2) Segmentation Tools: Quiz results help segment audiences for targeted emails. 3) Viral Content: They're easily shared on social media, increasing reach. 4) Insight Generators: They provide valuable data on audience preferences. 5) Personalization Engines: They build trust with personalized follow-up content.
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