In today?s world of digitalization, we are bombarded with hundreds of ads each day, yet we only tend to remember some. Why is that the case? The realm of advertising has evolved to a point where merely being yourself is insufficient, it is necessary to have a transformative approach to capture attention in 2024. Consider, for instance, the brands that hold a special place in the hearts of design students. It?s not just their name that resonates, often, it is the memorable tagline that is associated with them. A tagline serves as a sufficient yet powerful encapsulation of a brand?s essence. Some taglines withstand the test of time, becoming timeless classics. When a brand changes its tagline, it shows that it can adjust to what people like and want at that time. The journey of tagline reflects the dynamic nature of branding in a world flooded with constant change and shifting consumer preferences.