Today�s Modern Theory on Mass Communication Functions

Nimcjofficial13 Oct, 2022Other

How we communicate using today's modern technologies is more vital than ever. The communication pyramid is topped by mass communications. Simply put, the functions of mass communication are to inform, educate, entertain, and persuade. Mass communication is the process through which an individual, a group of individuals, or an organization disseminates information to a large number of people using various modes of mass communication such as television, radio, billboards, newspapers, articles, or even journals. Mass Communication is usually divided into two parts: sender and receiver.