The highly competitive market of fast-moving consumer goods (FMCG) needs in-depth market research, innovative branding tactics, and choosing the right channel for a profitable business. FMCG organisations face several obstacles, particularly in logistics management. These include boosting inventory levels, meeting strict timeframes, managing supplier distance, maintaining security and ensuring traceability. Due to these challenges, reliable FMCG supply chain optimisation is a crucial element within the FMCG industry that helps make businesses successful.
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