When choosing an Adelaide digital marketing agency, you'll come across different approaches to reaching customers online. These include Omni-channel marketing, multichannel marketing, and single-channel marketing. In multichannel and single-channel marketing, agencies engage with customers through various channels such as websites, blogs, email, social media, and more. On the other hand, omni-channel marketing ensures a cohesive customer experience across channels and devices throughout their entire journey. It's important to note that digital marketing agencies usually focus on online marketing and may not provide traditional marketing services.