The Value Of Product-Market Fit
As digital marketers, we may become so engrossed in lead generation efforts that we lose sight of the product-market fit. Creating leads is not a difficult task. If you have a large enough budget, anyone can create leads. The most important question is how we will fund the lead-generating efforts. It makes no difference if you are employing organic lead-generating tactics that you believe are ?free.? Even the ostensibly free techniques necessitate the creation of content, which will eventually draw organic visitors.
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