The moment you hear about Google’s ranking parameters, it sends a chill down your spine. With multiple algorithms they use for ranking websites, you are often clueless as to where your business stands in Google ranks. One moment your website climbs a few places, and the very next moment, you are down a few places. The only thing that saves businesses from declining ranks is SEO. No wonder search engine optimization has overtly grown to become a complex mechanism where experts dive into the best practices to assist businesses in staying at the top of Google ranks and search engine results.