The role of real-time data in railway station advertising, particularly at Kolkata Railway Station, is transformative. Kolkata Railway Station Advertising has advanced with technology, allowing offline advertising agencies to utilize real-time data for more targeted and relevant campaigns. This dynamic approach lets advertisers adjust their messages based on current passenger demographics, time of day, and live events, ensuring maximum impact. Offline advertising agencies can optimize ad placements and timings, leading to better engagement and higher ROI. Real-time data helps understand commuter behavior and preferences, enabling personalized and effective campaigns. This integration of data-driven strategies enhances the effectiveness of Kolkata Railway Station Advertising, bridging traditional and digital advertising.