The Rise of Zero-Click Searches: What It Means for SEO and Digital Strategy
Thebeglobal27 Jan, 2025Technology
The growth of zero-click searches shows a change in user behaviour while seeking information using search engines. This trend further comes with some difficulties where organic traffic could potentially cease, but it does create the ultimate opportunity to leverage the supremacy of brand visibility and authority on the SERP by improving SEO controls to overcome this evolving fact.
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